Consisting of datasheets, executive summaries, whitepapers, and case studies, these were the main tools used by staff members, within the Sales department, as a way to start communication with prospective clients or to be a printed leave-behind after a meeting. My role was to give the collateral a bold and fresh style while creating a consistent and cohesive standard.
Used by Sales and Marketing Department staff, collateral such as datasheets, whitepapers, executive summaries, and case studies needed to be bold, fresh, and impactful when shared with a prospective client. To reflect this, I took Merge’s innovation-mission statements and helped to develop a style focused on a reader experiencing “a company that provides a full, closed loop image lifecycle solution...” thru the use of consistent color categorization, typography, graphics, and photography.
Collateral Visual Guides