PROJECT BACKGROUND
I was tasked to creating a responsive landing page for AutoNation.com that highlights the company’s high reputation score within the industry. The page needed to have a cohesive message that would align with the TV spot.
The landing page needed to follow a cohesive messaging that aligns with the TV spot and communicates the main idea to highlight the company’s high reputation score within the industry.
The TV spot was highly animated and really invested in show the score first along with a set of cars related to the campaigns available at their time.
TV spot: https://ispot.tv/a/oqVG
Challenges
One of the biggest challenges is that the reputation scores were fluid and change daily. Because of this, the page needed to have the ability to update the score as needed. However the thought was users came to AutoNation to shop or sell through their desktop and mobile devices. When users landed on this page (via email campaigns or display ads), I wanted the page to be a live shopping experience so users were able to cycle through “campaign” cars.
Goal of the landing page
Inspired by the AutoNation homepage, the wireframe focuses on telling the story of why and how AutoNation earned its reputation, what peers say about using AutoNation’s services, and how they too can use their services to their advantage to find the perfect car or sell their own easily.
